How long has it been since you opened your email? Most people check their email box a few times a day. When running a business , email is one of the surest ways to get in touch with your target market. The following are some great ideas for making the most of email marketing.
Require new subscribers to type their email address twice when signing up for your mailing list. It’s common for people to type in their email address wrong when they first type it in. For example, they could flip-flop letters of the address. When your readers are asked whether the want to opt-in more than once, it greatly reduces the number of mistaken email addresses on your email list.
It is important that any email marketing initiative you launch is able to grab readers’ attention. This might take a few tries to get it right. Keep an open mind to changing strategies that are proving ineffective. Even if a particular technique does seem successful, continue trying new strategies to constantly improve your campaign.
Identify and appeal to your audience. Why would your readers want to sign up for your email list? Once you have the answer, use it to your advantage. At the end of every email, provide a “subscribe” button and a “share” button so readers can pass along your information to friends. Your email base can really grow this way.
Have a field in your opt-in registration where subscribers can leave at a minimum their first name, if not first and last. That way, you’ll be able to customize your emails so that they individually address each customer to make the experience personal. When a customer is identified by name, they feel less anonymous and emails are welcome.
Include endorsements in follow-up emails. Put some copy in the message telling them how they can benefit immediately from your business. Include a postscript with a link to an order form where they can request their free offers.
Combining your email strategy with a social network strategy can net big returns. Facebook , Twitter and even YouTube can be great sites to interlink with. Customers will then be able to share with others and put their stamp of approval on your campaign or special offers, increasing exposure and the number of people signing up with you.
If you offer an opt-out option in your mailings, try to respect the reader’s choice to quit receiving correspondence instantly, if at all possible. If you continue to send one email per day for an entire week before the opt-out goes into effect, subscribers may feel that you are not respecting their wishes.
Don’t send more than one email marketing message per week. Remember that your readers probably get a lot of emails everyday. If you send more than a weekly email, they may begin to skip over them or delete them without ever receiving the content you worked so hard to create.
Using email marketing as a tool to market your business is a great method. Apply the advice here to let your email marketing stand above the fray, and then continue researching new avenues to advance your campaign for both the benefit of your business and your clientele.
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