Did you see the Christmas card at the top left corner of the Google Search listings page from 22 December for two and half days? Millions of people did and are wondering who was involved and how the card was created.
The answer to who, is the person who the Google management call their “doodler”, and he is, Michael Lopez, who has the duty of producing the embellishments we see on high days and holidays to the Google logo. However, the idea was a little different this time with the Christmas card being to the left of the search logo.
Michael, who has been “chief doodler” for the last eighteen months said; ”we want to finish the year with a bang”. For the “card” Google has selected 17 portraits of holiday scenes associated with locations around the world. It is reported to have taken five artists about 250 hours to create this piece of popular art.
Many have commented that Google has been getting more creative with its non-image based logos, offering its millions of daily visitors something fun to play with. Google called it, its most “interactive as well as complex doodle” ever.
It has been said that you should look carefully, and if you do, you will find that it features a collage of artwork with the images representing the letters and colors of the Google logo. And, these have been made up to be interactive, as well.
Google is a profit motivated business, so why does it spend money on such seemingly frivolous additions, has also been asked. The consensus of opinion on this seems to be that for Google, the aim is to polish its brand image and further enhance its image to the legions of people who voluntarily come to Google’s pages daily to type-in more than a billion web searches a day. At the same time it is essential to do this without offending any of them. How else can his be done other than by the use of universally understood images?
For that reason Michael is called their “doodler” as images are necessary as the predominant means for communication for such a massive audience. For Google, the idea was to refine a coded design good enough to rivet together a huge user-base of people who control those searches, in all these are more than a billion, searches a day