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Outlook Bright for Green Products and Services

Good Outlook for Green Products Thumb Image 350x350Green N Brown an online retailer of eco friendly and organic products announced the results of its quarterly end user survey, 2010 American Green Behavior. The survey evaluates over 590 American consumers and measures their awareness of and preferences for green products and services, and their purchase decisions and processes. The survey also looks at which features related to environment are most important and evaluates current and future usage and implementations.

This is an updated article from 2011. However, we think that you will agree that it still remains topical today.

According to the survey, while overall awareness of green products is moderate but is steadily increasing over the past surveys.

“Americans are the largest consumers in the world and an increasing trend towards green products is brilliant news not only for the nation but also for the world,” says Green N Brown Evangelist & CEO Naina Vaish, “however, this trend needs to be amply supported with supply, and this is where retailers like ourselves have a larger role to play.”

Among the drivers propelling American consumers towards green products, peer pressure is gaining significance since with increasing awareness comes social dialogue that often induces people to act and align preferences.

“At Green N Brown, we not only offer greener products for people, we also help them see their eco footprint in real time for individual eco friendly products,” adds Vaish, “besides our Green Blog discusses and identifies issues and opportunities related to Green in America.”

About the Survey

592 Americans participated in the survey conducted in 2010. Respondents represented the four regions throughout the US in equal quotas: Midwest, Northeast, South, and West. All age groups and genders are near equally represented.

About Green N Brown

Green N Brown, an E-Market for sustainable and low eco-impact products, is a one stop shop for Greener Future. At Green N we provide the best information and enjoyable shopping experience to our eco shoppers by offering a wide range of GREEN (eco-friendly) and BROWN (organic), hence Green N Brown.

We are committed to becoming the world’s most trusted brand of environmentally safe and responsible products for a healthy lifestyle. To know more please visit

GreenNBrown is a one stop shop to buy organic products online. Our collection of eco friendly and green shopping items include eco-friendly clothing jewelry & gifts, health products, beauty &skin care products, baby products, home decor and apparel.