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Rebecca Black’s Song Friday Shows The Power of Video Sharing

Rebecca Black’s Song Friday (see below) is such a wildfire success in terms of video views that it is breaking news in its own right.  With it the growth in the public use of social networking sites seems to be entering a new era as a generation emerges that not only interacts with these sites on steriods, but is picking up the friend sharing idea, and running like crazy with it. Teenage music house, Arc Music Factory, based in LA, has a viral hit on its hands with a music video featuring a young unknown called Rebecca Black.

Rebecca Black - Friday YouTube phenomenon

Rebecca Black - She has already been compared with Justin Bieber's YouTube Success

Her song might be a five minute wonder, and maybe we need some light amusement, but the sheer velocity at which her video views have risen, is being commented on throughout the teen msuic industry in the last few 24 hours.

It has been reported that although the YouTube video to Black’s debut single “Friday” had less than 4,000 views on Friday, in the last three days up to mid-Monday 15 March it had chalked up an astonishing 2 million YouTube hits. It has now 1:15 GMT Tuesday 16 March soared past 7 million views, and shows no signs of slowing.

Watch it here:

There is a huge debate online about whether the song is a conscious parody, and whether it has any artistic merit at all. The lyrics would be pretty inane without the visuals, and when watched it becomes even sillier. Many are saying that it is hard not to laugh.

So, is the appeal really far more to do with the debate as to whether ARC can really be serious about the music, than the merits of the performance? The question which is generating the buzz is are people really seeing it as a good song?

What many commentators are saying is that there is no doubt that a large part of the reason that so many people are watching it is indeed because their friends have shared it, with the message “have a good laugh”. Or, does the teen generation really think this is good?

Others have pointed that in the end the viewing motive matters very little. It is touching people, whether in the manner intended or not, and the catchy tune does stick in the mind, so isn’t that exactly what a pop hit is meant to do? Isn’t that what art is all about? Some say that they have revisited the video, just to try to get the tune out of their heads!

Maybe with the rolling news of earthquakes and aftershocks across Japan, nuclear meltdown worries for the Japanese, and sinking stock markets which appear also to be stunned by the Japanese experience, that we all desparately need to relax to a catchy tune, and chill out for a few minutes. Watching Rebecca Black and her friends who look to be evidently enjoying themselves may be just what we all need right now.

Check out our “Deal of the Day” below, on Rebecca Black songs and merchandise:


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