The Automotive SEO study is currently in session and began on September 1, 2010. The study runs until January 1st ,2011. The study includes 100 dealer professionals who are being trained and coached on how to use content publishing, link building, social media, video, PDF brochures, and automotive networks to improve their Google Page One results for popular consumer search phrases.
The 100 dealers have been given access to winning digital marketing strategies, training videos, marketing outlines, tutorials, and websites managed by PCG Digital Marketing and DrivingSales.com to enhance the results of their work. In return, members in the study are going to share the results of their work at the 2011 NADA Convention and will be included in a whitepaper being prepared by PCG Digital Marketing and DrivingSales.com.
“The Automotive SEO Study is the first of its kind”, according to Brian Pasch, CEO of PCG Digital Marketing. “The partnership with DrivingSales.com, the leading automotive social media community, is consistent with founder Jared Hamilton’s goal to provide digital marketing curriculums and best practices to assist automotive retailers with online advertising and communications.”
Monthly updates during the four month study, as well as the final results, will be shared with members of www.DrivingSales.com. Car dealers interested in the results of this study should create a free account on Drivingsales.com and follow the progress of their peers through the interactive blogs and dealership forums.
For more information about the Automotive SEO Study, go to http://www.automotiveseostudy.com/
DrivingSales was founded in 2003 by a 3rd generation dealer to provide a vendor neutral place to learn and share best practices. Today, DrivingSales has members in 7 countries across the globe and helps tens of thousands of industry professionals be more profitable. Dealership managers, OEMs, and other industry professionals are welcome to participate and make our industry better.
About PCG Digital Marketing
PCG Digital Marketing was founded in 2005 by Brian Pasch, a veteran marketing expert and a noted expert in the field of Automotive SEO and Automotive Digital Marketing.
PCG continually tests new digital marketing strategies that can provide a cost effective channels for business advertising and lead generation. The company works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.
PCG’s fast growth has been attributed to their innovative Digital Marketing and Search Engine Optimization strategies.